Foundation The USWA was founded as an attempt to create a third national promotion, alongside Jim Crockett Promotions/WCW, and the WWF (now known as WWE). The USWA was created through a merger of the WCCW (from Texas) and the CWA (based in Memphis). It originally promoted shows, usually headlined by Jerry Lawler, in both Tennessee and Texas.
WCCW withdraws The Dallas promotion (formerly WCCW), which was 40 percent owned by the Von Erich family, withdrew from the USWA in September 1990 due to a revenue dispute. According to Skandor Akbar, there were lawsuits involved, most notably when Jerry Jarrett was sued by Kevin Von Erich. That promotion reverted to the World Class name, but ceased operations two months later due to lack of revenue.
Jerry Jarrett and Jerry Lawler brought the USWA back to Texas, but only on a limited basis, while promoters Joe Pedicino, Max Andrews, and Boni Blackstone were getting the new Global Wrestling Federation ready for a spring 1991 debut at the Sportatorium. Several of the former World Class and USWA Dallas wrestlers joined the new GWF, while others from the old CWA remained with the USWA.
Talent exchange with the WWF In 1992, the USWA began a talent exchange with the WWF, which saw Lawler sign on to Vince McMahon's federation, while several high profile WWF stars appeared in the USWA. Dallas wrestler Gentleman Chris Adams spent a few months in the USWA in an angle involving Brian Christopher and Toni Adams, splitting his time between Memphis and Dallas' GWF during this time frame.
Status as the last full-time wrestling territory in the United States The USWA survived for years. Despite being the last full-time wrestling territory in the United States after the national expansion of the WWF, the USWA was able to reinvent itself as a territory for young, up and coming wrestlers to make their names in professional wrestling, to one day perhaps work for either the WWF or World Championship Wrestling (although their working relationship with the WWF is better known, the USWA also had a brief working relationship with WCW in 1995).
Struggling to stay relevant during the "Monday Night Wars" The wrestling landscape changed in 1995 - the Monday Night Wars began, with WWF and WCW battling for cable television supremacy on Monday nights each and every week. Unfortunately for the USWA, their biggest crowds came every Monday night at the Mid-South Coliseum in Memphis, Tennessee. With a growing wrestling viewership on Monday nights that could watch pay per view-quality wrestling matches for free on television, the live attendance at the marquee events for the USWA began to dwindle. A move to Thursday nights did not help what was becoming inevitable - the demise of the USWA.
- USWA Unified World Heavyweight Championship
- USWA Southern Heavyweight Championship
- USWA Tag Team Championship[
- USWA Texas Heavyweight Championship
- USWA Television Championship
- USWA Women's Championship
- USWA Junior Heavyweight Championship[
- USWA Middleweight Championship